Privacy Policy

At Overflo Digital, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the site or use our services.

1. Introduction

1.1 Overflo Digital Ltd ("we", "us", "our") is the data controller and responsible for your personal data. Overflo is a trading name of Overflo Digital Ltd, a company registered in England and Wales under company number 16193837.

1.2 We are committed to protecting and respecting your privacy in accordance with the General Data Protection Regulation (GDPR), the Data Protection Act 2018, and other relevant UK legislation.

1.3 This policy explains when and why we collect personal information, how we use it, the conditions under which we may disclose it to others, how we keep it secure, and your rights in relation to your personal data.

2. Information We Collect

2.1 We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

Identity Data includes first name, last name, title, job title, and company name.
Contact Data includes email address, telephone numbers, and postal address.
Technical Data includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website.
Usage Data includes information about how you use our website and services.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

3. How We Collect Your Personal Data

We collect personal information through various methods, including:

Direct interactions when you:
- Fill in forms on our website
- Correspond with us by email, phone, or otherwise
- Subscribe to our publications or newsletter
- Request marketing materials to be sent to you
- Provide feedback or contact us
Automated technologies or interactions as you navigate through our website, including:
- Technical data about your equipment, browsing actions and patterns
- Usage data collected through cookies and similar technologies
Third parties or publicly available sources, including:
- Analytics providers such as Google
- Advertising networks
- Search information providers

4. How We Use Your Personal Data

4.1 We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Where we need to perform the contract we are about to enter into or have entered into with you.
Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
Where we need to comply with a legal obligation.
Where you have given consent.

4.2 We have set out below a description of all the ways we plan to use your personal data and the legal bases we rely on to do so:

Purpose/Activity	Type of data	Lawful basis for processing
To register you as a new client	Identity, Contact	Performance of a contract with you
To provide our services, including managing payments and collecting money owed to us	Identity, Contact, Financial, Transaction	Performance of a contract with you, Necessary for our legitimate interests (to recover debts due to us)
To manage our relationship with you	Identity, Contact, Profile, Marketing and Communications	Performance of a contract with you, Necessary to comply with a legal obligation, Necessary for our legitimate interests (to keep our records updated and to study how clients use our services)
To administer and protect our business and website	Identity, Contact, Technical	Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud), Necessary to comply with a legal obligation
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you	Identity, Contact, Profile, Usage, Marketing and Communications, Technical	Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences	Technical, Usage	Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you	Identity, Contact, Technical, Usage, Profile, Marketing and Communications	Necessary for our legitimate interests (to develop our products/services and grow our business), Consent

5. Marketing Communications

5.1 We may use your personal data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you.

5.2 You will receive marketing communications from us if you have requested information from us, purchased services from us, or if you provided us with your details when you entered a competition or registered for a promotion, and in each case, you have not opted out of receiving marketing.

5.3 You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time.

6. Cookies

6.1 Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

6.2 A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

6.3 We use the following cookies:

Strictly necessary cookies. These are cookies that are required for the operation of our website.
Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it.
Functionality cookies. These are used to recognise you when you return to our website.
Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed.

6.4 You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

7. Disclosure of Your Personal Data

7.1 We may share your personal data with the parties set out below for the purposes set out in the table above:

Service providers who provide IT and system administration services.
Professional advisers including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.
HM Revenue & Customs, regulators, and other authorities who require reporting of processing activities in certain circumstances.
Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

7.2 We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

8. International Transfers

8.1 We may transfer your personal data outside the UK when working with our service providers. Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.
Where we use certain service providers, we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK.

9. Data Security

9.1 We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.

9.2 We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

10. Data Retention

10.1 We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements.

10.2 To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

10.3 By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.

10.4 In some circumstances you can ask us to delete your data: see 'Your Legal Rights' below for further information.

11. Your Legal Rights

11.1 Under data protection laws, you have rights in relation to your personal data including:

Request access to your personal data (commonly known as a "data subject access request").
Request correction of the personal data that we hold about you.
Request erasure of your personal data.
Object to processing of your personal data.
Request restriction of processing of your personal data.
Request the transfer of your personal data to you or to a third party.
Right to withdraw consent where we are relying on consent to process your personal data.

11.2 You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

11.3 We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

12. Changes to the Privacy Policy

12.1 We may update this Privacy Policy from time to time. The date of the most recent revision will appear at the bottom of this page.

12.2 We encourage you to review this Privacy Policy periodically to be informed of how we are protecting your information.

13. Contact Details

13.1 If you have any questions about this Privacy Policy or our privacy practices, or if you wish to exercise any of your legal rights, please contact us at:

Data Protection Officer
Overflo Digital Ltd
Email: dpa@overflodigital.co.uk

13.2 You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.